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Performance marketing · leads.su group · since 2022

Paid traffic that turns into real clients.

We run Google, Meta and TikTok Ads for HR, Finance, VPN and Immigration across LATAM, Europe and the CIS — and validate every lead before it reaches your CRM.

Book an intro call How we validate leads
  • 4 years in media buying
  • Part of leads.su group
  • LATAM · Europe · CIS

Trusted with traffic by

Solva MoneyMan Zaimer CreditPlus Surfshark NordVPN Proton VPN Novacard Kueski Stori
4
years buying traffic
3
regions: LATAM · EU · CIS
4
verticals of deep focus
20+
brands advertised

What we do

Every major paid channel, run in-house

We don't resell traffic and we don't outsource buying. Our own team plans, launches and optimizes campaigns on these platforms — every day, for four years.

Google Ads

Search, Performance Max and YouTube. High-intent demand capture for services people are actively looking for.

Meta Ads

Facebook and Instagram at scale — audience testing, creative iteration and stable CPL on long-running accounts.

TikTok Ads

Native-style video creatives that reach younger and mobile-first audiences before your competitors do.

SMS Targeting Kazakhstan

Direct-to-phone campaigns with precise audience segments. A channel most agencies simply don't have.

Global reach

We buy traffic across three regions

From Kazakhstan to Mexico to Western Europe — wherever your customers are, we run and validate the leads. Local languages, local compliance, local creative.

Stylised Latin American skyline — palms, a Mesoamerican pyramid and colonial domes

LATAM

Latin America

Mexico & wider LATAM — lending, fintech and consumer-credit offers with Spanish-language funnels.

Stylised European skyline — a Gothic spire, a lattice tower and a clock tower

Europe

Europe

VPN, privacy and subscription products for European and global audiences at scale.

Stylised CIS skyline — onion-dome towers, modern skyscrapers and open steppe

CIS

CIS & Kazakhstan

Finance, HR and SMS targeting — our home market, plus HR traffic through hrfamily.tech.

Verticals

Deep focus beats broad promises

We deliberately work in a small number of verticals and know their audiences, compliance rules and unit economics inside out.

HR & Recruiting

Candidate flows for mass hiring and staffing platforms. Volume without sacrificing applicant quality.

Finance

Lending, fintech and financial products — a strict-moderation niche where our 4 years of experience pay off daily.

VPN & Privacy

Subscription products with global audiences. We know which angles convert and which get accounts banned.

Immigration New focus

Residency, citizenship and relocation services. High-value clients who research carefully — and choose partners they trust.

Our core expertise

From click to qualified lead

A click is not a client. Our real edge is the funnel between the ad and your CRM — every stage filters out the noise, so you only pay attention to people who can actually buy.

Targeted ad

Google, Meta, TikTok or SMS — segmented by geo, income, language and intent.

Pre-landing

A warm-up page that pre-sells the offer and filters accidental clicks before they cost you money.

AI quiz

An interactive quiz asks qualifying questions — budget, timeline, eligibility — and scores each answer.

Pre-qualification

Leads that don't match your criteria are stopped here — they never reach your sales team.

Validated lead

Verified contact, matching profile, real intent — delivered to your CRM via API or postback.

What we validate before you ever see the lead

  • Phone verification — OTP / call check, no fake numbers
  • Budget & income fit — matched to your entry threshold
  • Geo & language match — right country, right market
  • Intent & timeline scoring — "researching" vs "ready to start"
  • Anti-fraud & bot filtering — device and behavior checks
  • Duplicate control — each lead delivered once, ever
  • Custom criteria per client — agreed in writing before launch
  • CRM / API delivery — postback integration, real-time

Partners & brands

Brands that already trust us with traffic

Four years of campaigns for leading online lenders, global VPN products and a fast-growing roster of fintech brands — long-term partners who keep coming back.

Finance
online lenders

Solva Zaimer CreditPlus MoneyMan Credit365 DengiClick TurboMoney Tengo Zing A-Finance

Fintech
lending & credit

Novacard Kueski Baubap Stori Aplazo Klar

VPN & Privacy
subscription products

Surfshark NordVPN Proton VPN

All trademarks and logos are the property of their respective owners and identify advertisers whose offers we run or have run.

Immigration marketing

In immigration, trust is the product.
We build campaigns around it.

A person choosing a residency or citizenship program is making one of the biggest decisions of their life. Loud promises don't work here — credibility, precision and discretion do. That's exactly how we've run regulated verticals like Finance for four years.

Compliance-first creatives

No misleading claims, no "guaranteed passports". Ads that pass moderation, protect your brand and speak to serious applicants.

Qualified applicants only

We target by income, geography and intent, and run every lead through our quiz and validation funnel — so your consultants talk to real prospects.

Discretion by default

NDAs, private reporting and careful handling of your program details. We understand the sensitivity of this market.

Why us for immigration? Because the skills this niche demands — strict moderation, high-value audiences, long decision cycles — are the same ones we've sharpened in Finance and VPN since 2022.

Discuss your program

How we work

A clear process, no black box

You always know what we're doing, why, and what it costs. That's how first-time clients become long-term partners.

Intro call

We learn your product, goals, geography and what a qualified lead means to you.

Strategy & media plan

Channels, budgets, creative angles and forecast — agreed with you before launch.

Launch

Campaigns, pre-landings, quiz and tracking set up by our in-house team.

Optimize

Daily management: cutting what doesn't work, scaling what does.

Report & scale

Transparent numbers on volume, cost and quality — then we grow what's proven.

Who stands behind us

Not a two-person startup — an established group

HRF-Team operates within a group of companies that has been in performance marketing for years. You're not trusting a landing page — you're working with an ecosystem.

Group of companies · since 2010

leads.su

HRF-Team is part of the leads.su group — a multi-vertical CPA network founded in 2010 and one of the largest players in CIS performance marketing. 15+ years of market reputation, group-level infrastructure and a legal framework stand behind every campaign we run.

leads.su →

Co-project · CIS countries

hrfamily.tech

Our sister project focused on HR traffic across CIS countries. Shared team, shared standards — and proof that our approach scales across markets and verticals.

hrfamily.tech →

Tell us about your product. We'll tell you honestly if we can help.

A 20-minute intro call: your goals, our experience in your vertical, and a clear answer on whether it's a fit. No pressure, no obligations.